Our goal is to create products for riders that are led by our combined experience of our Seven founding members who have over 65 years of combined industry knowledge. We engage racers, riders, designers, engineers and our manufacturing facilities to constantly push the intelligent design of new products for all types of rider.
We passionately believe in our ideas and want to deliver them to riders who are looking for something above what the market has become used to. We innovate. Our development process involves testing and development in the real world and each one of our products passes the CE safety standards that encompass all the possible impact tests relevant across our sport.