Another motivating factor for the team at Pashley is an ongoing and deep dedication to the satisfaction of our customers. We are very loyal to the owners of our cycles who in turn are highly discerning, and we therefore strive for constant innovation to match the needs and desires of these customers. We always embrace feedback and suggestions, and it is this that directly led to the development of The Pashley Collection by our small but focused design team. This is a unique and growing range of accessories and attire designed to complement our bicycles and their owners, and to support British producers wherever possible. The very same design team is constantly keen to innovate on our existing ranges of cycles by combining the traditional aspects of the company with quirky and fun new designs. This can be seen in the launch of the Britannia, a traditional bicycle intended to celebrate our British identity, as well as the Tube Rider, a rather more relaxed and unique take on a cruiser-style cycle. Pashley is focused on evolution rather than revolution, and we therefore seek to innovate whilst remaining true to our valued historical identity.
It is by combining a strong British heritage, an impeccable quality of hands-on manufacture and the urge to innovate that Pashley is able to be truly unique to this day. As we say, our bicycles are ‘different by design... distinctive by nature’, and we hope you agree and enjoy the experience that a Pashley cycle can bring.