Cube Features & News

About Cube

CUBE bikes have a way of turning heads before they turn pedals. Sharp German engineering, confident colourways and serious performance credentials all come together in a range that feels fast, capable and beautifully considered. For riders who want a high-end bike without feeling like they are paying purely for a badge, CUBE is one of the most compelling names in cycling.

What makes CUBE so appealing is the balance. These are bikes built for riders who care about detail: low weight, strong frames, clean integration, modern geometry and components chosen to do a proper job. Whether you are looking at a carbon road bike, a hard-hitting full-suspension mountain bike, a Bosch-powered electric bike or a sleek aerodynamic machine, CUBE has a habit of delivering impressive specification with real-world ride quality.

That is why Damian Harris Cycles stocks CUBE. The brand offers the kind of performance our customers look for: bikes that feel exciting from the first ride, look superb on the shop floor and make sense once you start comparing the frame, equipment and value. CUBE is a brand for cyclists who want their next bike to feel like a genuine step up.

The story began in Germany in 1993, when Marcus Pürner started building bikes from a small space in his father’s furniture factory. Since then, CUBE has grown into an international cycling brand, but the appeal remains pleasingly simple: well-designed bikes, built with purpose, for riders who want to go further, faster and with more confidence.

Across its high-end ranges, CUBE puts real emphasis on frame technology. Lightweight carbon construction, advanced moulding techniques, clean cable routing and carefully tuned geometry all help create bikes that feel efficient, responsive and refined. Models such as the Stereo Super HPC have shown how CUBE can combine strength, low weight and suspension performance for demanding all-mountain riders, while race-focused carbon platforms demonstrate the brand’s obsession with stiffness, aerodynamics and precision.

For mountain bikers, CUBE has long understood the appeal of big wheels, capable geometry and confident handling. Its 29er and 27.5-inch platforms are designed to help riders carry speed, hold traction and tackle rougher ground with control. Add Bosch-powered electric assistance into the mix, and the result is a range of e-bikes that make climbs more enjoyable, descents more rewarding and longer rides far more tempting.

For road, triathlon and performance riders, CUBE brings the same attention to detail. Aerodynamic tube profiles, integrated batteries and cables for electronic groupsets, lightweight carbon frames and carefully matched forks all contribute to a clean, purposeful ride. The result is not just a bike that looks fast, but one that feels eager every time the road opens up.

Cyclists love CUBE because the bikes feel alive. They have the finish and presence of a premium brand, the technical depth serious riders expect, and a sense of fun that makes you want to ride more often. Bright, distinctive and beautifully engineered, a CUBE is the kind of bike that catches your eye on the road, on the trail or in the showroom - and makes you start imagining where it could take you next.